HOP RICE BOX
Com Bình Dân, the everyday way.
Inspired by Com Bình Dân — the everyday Vietnamese rice shops where community and flavour meet.
More freshness and vibrancy
upgraded herbs (Perilla & Thai basil), sharper pickles, and a lighter nước chấm dressing
Better balance, more choice
+25% protein, +33% rice portion, and a new two-meat combo option for extra variety.
Real craft, real comfort
spring onion oil on every dish; lemongrass satay and fish sauce caramel on selected dishes — depth without heaviness.
Inspired by Cơm Bình Dân
the everyday Vietnamese rice shops where community and flavour meet.
PHO
Southern boldness. Northern roots.
Pho began in the North, near Hanoi. delicate, balanced, and rooted in French culinary influence. As it travelled south, it grew bolder, busier, and more expressive. bursting with herbs, aromatics and personalisation. That’s the pho we serve at HOP.
Inspired by Vietnam’s South:
fuller, brighter, and layered with herbs — the kind of phở made to customise.
More substance, same soul
+25% protein and the option for two meats, bringing variety to every bowl.
Fresh aromatics
Thai basil and wider herb range for depth and fragrance.
Signature upgrade
our new two-chicken combo balances clean broth with richer topping — a nod to both Hanoi and Saigon.
VIET SALADS
South-style freshness. Hanoi roots.
Famous across Vietnam, served one way in the North, another in the South. At HOP, we’ve taken inspiration from the Southern way: everything comes together in one bowl, bright, balanced, and full of life.
Inspired by Vietnam’s North–South contrast
deconstructed in Hanoi, mixed and vibrant in Saigon — we’ve embraced the Southern style for speed, freshness, and balance.
More colour, crunch and fragrance
upgraded pickles, cucumber, lettuce, and aromatic herbs bring vibrancy to every bowl.
Better portions
25% more protein and new two-meat combo option for customisation.
New sauces, more flavour
fresh nước chấm on every dish; lemongrass satay and fish sauce caramel on selected dishes — depth without heaviness.
BANH MI
HOI AN. THE RIGHT WAY
Back to butter, pâté, crunch and herbs — every detail counts.
Inspired by Hội An: balance-first builds
Vietnamese butter replaces mayo for cleaner richness.
More depth, same lightness
chicken-liver pâté back where it belongs — silk and savour without heaviness.
More colour, crunch, fragrance
sharper pickles, fresh cucumber and crispy shallots for snap and lift.
Pulled together
a light Viet Jus drizzle to tie it all together.
Inspired by Hội An: balance-first builds
Vietnamese butter replaces mayo for cleaner richness.
More depth, same lightness
chicken-liver pâté back where it belongs — silk and savour without heaviness.
More colour, crunch, fragrance
sharper pickles and new herbs (Perilla & Thai basil) for snap and lift.
Pulled together
a light Viet Jus drizzle to tie it all together.
Every moment in Vietnam lit a spark — from Hoi An’s streets to Hanoi’s kitchens.But inspiration’s only the first step. Back home, our chefs took those flavours, lessons, and memories into the development kitchen.
Street-Side Rocket Fuel
📍SAIGON
WHERE THE DAY STARTS WITH COFFEE STRONG ENOUGH TO POWER A MOTORBIKE.
Our mornings began with “rocket fuel” — jet-black vietnamese coffee poured over ice and sweetened with condensed milk. Street vendors, tiny stools, constant chatter. It’s where we first felt the pulse of saigon and the spark for hop’s new coffee range.
banh mi revelations
📍HOI AN
THE BITE THAT CHANGED OUR MIND.
We thought Saigon had the best bánh mì — until Hoi An. The pâté was unreal, rich and silky, and it’s now inspiring a new layer in our own recipe back home. Proof that even classics can evolve.
Meeting the grandmas
📍HANOI
TWO GRANDMAS, ONE MISSION: PERFECT PORK BELLY.
In Hanoi, we found a tiny spot run by grandmas who roast pork belly all day. Nothing else. Their technique — patient, precise, full of pride — sparked one of our favourite developments: crispy pork belly, HOP-style.
COOKED LIKE FAMILY
📍SAIGON
A HOME KITCHEN, OPEN ARMS.
Market haul in hand, we cooked at a friend’s home under his mum’s watchful eye. The welcome was pure Vietnam: warm, generous, like family. That same spirit lives at HOP — real hospitality and a sense of community.
The inspiration for Hop
📍HANOI
WHERE EVERYDAY VIETNAM BECAME HOP.
In a previous trip we discovered Cơm Bình Dân — simple, everyday eateries where everyone eats side by side. Quick, affordable, nourishing, full of flavour and community. That spirit became the blueprint for HOP itself.
Full circle with KOTO
📍HANOI
GIVING BACK TO WHERE IT ALL BEGAN.
On our last day we visited KOTO – Know One, Teach One, a social enterprise training young people in hospitality. Meeting Tân Sư Mai, a student we’ve sponsored for years, brought everything full circle — a reminder that HOP’s story has always been about people first.
